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Italophilia Fashion Branding

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Branding Design for a fashion boutique specialized in Italian Designers and Italian fashion in general. The very name of the boutique is Centro (Italian for “downtown” or city centre) with the addition of Italy´s international phone number. This relates to the very essence of the brand, which is directed towards clients with italophilia, or the love for everything related to Italy and its culture.

The aim of the project was to create a logo and visual language for the boutique that embodies the very feel of Italophilia. We used a very Italian inspired typeface, along with a color palette that resembles the Italian flag. The overall look&fell is elegant and infused with “piacere”.