Branding and logo design for a Steakhouse in London, UK.
“Steakfellas” are good guys (and girls), who just want to share a good time, talk about anything, in a nice place, sharing their taste for good meat. “Steakfellas” are also those who care about the very origin of the steakes, buying only from local producers and supporting the traditional farming.
The main visual is based on the concept of conversation between friends. That´s why a conversation ballon is the primary visual element. The sober black & white look makes balance with the playful set of hand-drawn characters, which creates an overall cool look-and-feel, perfect for the young professional.